a. to administer the Web and/or the App and/or CC and/or the Services;
b. to personalize the Web and/or the App and/or CC and/or the Services for you;
c. for the purposes for which you specifically provided it, including, without limitation, to enable you to use the Website and/or the App and/or CC and/or the Services;
d. to send you information about your relationship or transactions with us, including, without limitation, statements and invoices;
e. to send you marketing communications relating to our business or the businesses of carefully selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology;
f. to otherwise contact you with information that you have specifically requested or that we believe will be of interest to you;
g. to provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information); and
h.  to act as we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public or governmental authorities; (iv) to enforce our Terms of Use; (v) to protect our operations or those of any of our affiliates; (vi) to protect our rights, privacy, safety or property, or that of our affiliates; (vii) at our discretion and at the discretion of our medical providers under emergency circumstances, to notify emergency services or your family members, personal representative or other individuals involved in your care of your location and condition; and (viii) to allow us to pursue available legal remedies or limit the damages that we may sustain.